A common attribute of a company with such a dominant orientation is that it seldom ventures exterior that orientation, is uncomfortable when doing so, often would not admire the variations and complexities related to working the brand new enterprise, and then often fails as a result of it hesitates to commit the sources important to succeed. A present example of an organization that ventured, with considerable trauma, outdoors its dominant orientation was Texas Instruments’ entry into shopper advertising of digital calculators and digital watches.
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